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As a leading provider of routers, switches, and master control systems for broadcasting and production, NVISION had an opportunity to capitalize on the FCC-mandated switch from analog to digital delivery of television signals. D&D created a “game” in which fictional characters, representing archetypes of our target audience segments, competed against each other in the marketplace. Part of an integrated campaign, the direct mail campaign leverages the story lines introduced in the ads and further developed on the NVISION web site, and takes the opportunity to put an in-depth CD of solutions into the prospect’s hands.
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