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As a leading provider of routers, switches, and master control systems for broadcasting and production, NVISION had an opportunity to capitalize on the FCC-mandated switch from analog to digital delivery of television signals. D&D created a “game” in which fictional characters, representing archetypes of our target audience segments, competed against each other in the marketplace. In this humorous series, we poked gentle fun at our characters and their foibles, demonstrating how they overcame problems with NVISION solutions. The story lines in this well-received series were further developed on the web site where leads could be converted to sales calls. Read the copy. |
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