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Fluke Corporation, the world leader in electronic handheld test tools, was expanding their core thermal imaging market. They chose D&D to develop two parallel introductory campaigns, one directed at the industrial/building maintenance market and this one aimed at residential and commercial building inspectors. This campaign featured a well-known home improvement spokesperson, Chip Wade of HGTV, to show this audience how to expand their business with thermal imagers. We reached the audience through ads, magazine inserts, mailers, html emails and web banner ads.
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